NCMC
Sponsorship Leveraging Programs
Our company firmly
believes that sport is one of the best ways to help both sponsors
and teams obtain higher returns. Our goal is to be the best marketing
company at achieving brand equity for sports sponsors. Toward this
goal, we have developed a number of services that specifically aim at
measurable and reliable return on investment of sponsorship funds.
Sports partnerships
provide tremendous opportunities to generate fan loyalty for the
corporate partners of sports teams. The key to such strategies requires
more than just an investment in a sports team sponsorship. It requires
an action plan that is both time-bound and with clear lines of
responsibility. It also requires an investment that will integrate the
sponsorship with your existing marketing plan.
NCMC seeks to enhance
the benefits of these opportunities beyond those normally found in
traditional sponsorship arrangements. By hiring NCMC as your partner,
we can ensure that your bottom line is impacted positively. When we
present a marketing program to your company, we will offer a number of
ways to enhance your sponsorship services. Below is an overview of the
programs we will present:
§
Branding
Strategy
§
Impressions Strategy
§
Hospitality Strategy
§
Media
Strategy
§
Publicity
Plan
We bring our marketing
and planning skills to sports partnerships through services that create
a well-coordinated mix of sponsorship promotions, hospitality, signage
impressions and media coverage. Our service will help you define a mix
of these elements that maximize your return on investment.
How do we do it? By
putting first things first; by sitting down with you and getting a good
understanding of your brand building needs and developing workable
solutions. With the help of NCMC’s sponsorship activation
professionals, we will set a new standard for sports partnerships that
give your brands more exposure and stronger returns.
We can also work with
you to help in developing service metrics that mean something in real
dollars so you can evaluate the success of your programs and make
adjustments. This will help you identify which programs work best and
how to improve them. Below is a list of some of the programs we could
provide for you.
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Database marketing to
existing customers
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Direct mailings to
Series ticket holders
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Pre-race autograph
party in each market open only to top customers who have purchased
most
-
Company day at the
track for top customers to try the new technologies that you offer –
give a bonus to new customers signing up
-
Buying up a block of
race tickets for a special company party at each race – include
prizes, special discounts and a contest winner at the party – include
hospitality and free food and beverages at the party
-
Setting up an
affiliate system where your team solicits other teams to show the
corporate logo and a special signup page on the web that credits the
team for every signup and commissions on all sales.
-
Holding concert at the
race track
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Providing race car
rides with purchase of product above a certain amount
-
Create “Driver of the
Race” Promotion for television coverage.
Call us at 317-881-3826
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©2009 New Century Marketing Concepts
1243 Priority Place
Indianapolis, IN 46227
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