Larry Foyt signs Sponsorship Agreement for 2009 Daytona Races

Indianapolis, IN - New Century Marketing Concepts and i-sponsor.com are proud to announce that the companies brokered the sponsorship agreement between Blu Frog Energy Drink and Larry Foyt for two races at Daytona during the week prior to the Daytona 500.  At the Blu Frog Energy launch event last weekend, Blu Frog Energy announced that it would be sponsoring NASCAR’s Larry Foyt during Daytona Speedweek, the most watched racing weekend in America.  Larry will be driving on Friday and Saturday in the supporting events for “The Great American Race,” the legendary Daytona 500.

On Friday, February 13, Foyt will drive the #74 Blu Frog Energy Dodge Truck in the Next Era Energy Resources 250.  On Saturday, Foyt will be back again to drive the #56 Blu Frog Energy Chevrolet Monte Carlo in the Camping World 300.

 “All of us at The Limu Company are unbelievably excited about our involvement with Derrike Cope Inc., Mac Hill Motorsports and Larry Foyt,” said Gary Raser, Founder, President and CEO of The Limu Company. “Our members in the field, over 50,000 strong, are huge NASCAR fans and can’t wait to see Larry Foyt race . . . Our sponsorships come at a perfect time for us, as we launch our new Blu Frog Energy Drink.”

Practice for both events begins on Wednesday, Feb. 11th with qualifying on Thursday for the Truck Series and on Friday for the Nationwide Series. The NextEra Energy Resources 250 will be televised live on Speed Channel Friday night, starting at 7:30 p.m. The Camping World 300 will be broadcast live on ESPN2 Saturday afternoon at 1 p.m.

“New Century Marketing Concepts and i-sponsor.com are proud to have participated in the exciting launch of the Blu Frog Energy Drink with Larry Foyt as the driver,” said Robert Villegas, Jr., CEO of New Century Marketing Concepts.  “This deal is representative of the high quality of companies and athletes that our company represents.”  For additional information on New Century Marketing Concepts, check http://www.insmkt.com/ and http://www.i-sponsor.com. 

Contact Info

Robert Villegas

1-317-881-3826