SO YOU WANT TO BE A SPONSOR

New Book by Robert Villegas, Jr.

Price: $49.95 by email

Special Offer: Purchase either e-Book and get a Free Review Report of Your Sponsorship Proposal

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Complete Title: SO YOU WANT TO BE A SPONSOR - How to Enhance Your Company’s Marketing Plan through Sport and Entertainment Sponsorship

Description: This book is written for companies that would like to explore the benefits of sports and entertainment sponsorships. It is also written for the entertainment promoter or team manager who would like to give his potential sponsors a guide on how to gain from sponsorship. It provides details, suggestions and projects that a company can use to investigate the viability of sport and entertainment sponsorships as well as how to decide upon which teams, athletes or entertainers will receive their sponsorship investments.

As a UPS Account Executive and Sales Manager, I had the opportunity to enjoy the involvement of UPS at the Indianapolis Motor Speedway. Back in 1987, I recommended that UPS develop a program of hospitality at the Indianapolis Motor Speedway during May when the activities surrounding the Indianapolis 500 took place each year. The program proved so successful that it was continued and expanded to other UPS Districts through out the USA.

During a trip to Cleveland for an Indy Car Race in the early '90s, I had an opportunity to meet with Jimmy Vassar and Adrian Fernandez, then up and coming race car drivers. I was exposed to the benefits of sponsorship and the excitement of being “in the pits”. In 1996, I took my experiences at UPS and retired early to pursue both my writing aspirations and sponsorship interests. I started New Century Marketing Concepts (www.sponsorship123.com) in order to help sports teams and entertainment companies obtain sponsorship. I also recognized the need for more specialists in the field of sponsorship management at American corporations. I quickly learned that these companies need tools in order to be successful at the sponsorship game.

This book is the culmination of those years of experience and success. If you want to learn how to bring your company into successful sponsorships that grow your profits, this book provides a blueprint for the way forward.

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